Condoms are a fantastic promotional tool for businesses, and they have been used successfully by numerous companies to generate buzz and awareness for their products and services. One of the most well-known examples of a business using promotional condoms was the British boy band JLS, who released a range of branded condoms in 2010. This move generated a huge amount of media attention and helped to raise awareness of safe sex among the band’s young fan base.
There are a number of reasons why condoms make such great promotional tools for businesses. Firstly, they are practical and useful products that people will actually use. Unlike many other promotional items, which can end up gathering dust in drawers or being thrown away, condoms are an item that people will keep handy and use when the time is right. This means that branded condoms are likely to be seen and used repeatedly, giving businesses an ongoing promotional opportunity. Maybe don’t dwell on this one too much.
Secondly, condoms are a product that people often feel embarrassed or self-conscious about buying. By offering branded condoms, businesses can help to remove this stigma and make safe sex more approachable and mainstream. This can be particularly important for companies that are targeting younger or more socially conservative audiences, who may be less likely to seek out information about safe sex and contraception.
Thirdly, condoms offer a unique opportunity for businesses to showcase their brand and values in a fun and innovative way. By creating unique packaging, slogans, and designs, companies can create a product that is not only functional but also visually appealing and memorable. This can help to build brand recognition and create a sense of loyalty among customers.
The example of JLS is a great illustration of how effective promotional condoms can be in generating media attention and raising awareness. When the band released their branded condoms in 2010, they were met with a mix of amusement, shock, and curiosity from the media and the public. The condoms featured the band’s logo and were sold in packs of three, with the slogan “Just Love Safe” printed on the packaging. This catchy and memorable slogan played on the band’s name and message of love and positivity, while also promoting safe sex and responsible behaviour.
The JLS branded condoms quickly became a talking point in the media, with articles and news stories appearing in a range of publications and websites. The band themselves spoke about the condoms in interviews and on social media, using their platform to encourage their young fans to practice safe sex and take responsibility for their sexual health. This helped to build a positive association between the band’s values and the concept of safe sex, while also raising awareness of the importance of contraception.
The success of the JLS branded condoms highlights the potential of promotional condoms to create a buzz and generate positive PR for businesses. By tapping into the public’s curiosity and interest in sex and sexuality, companies can use condoms as a way to start conversations and get people talking about their business. This can be particularly effective for businesses that are trying to break into new markets or reach new audiences, as condoms offer a way to connect with people who may not have been aware of the company before.
Another great example of branded condoms are the Joe Exotic condoms, made famous by Tiger King. Remember that, first lockdown? Time flies, hey?
There are a few key things to keep in mind when using condoms as a promotional tool. Firstly, it’s important to ensure that the condoms are of high quality and meet the necessary safety standards. This is not only a legal requirement but also a matter of ethical responsibility, as promoting unsafe sex can have serious health consequences. Secondly, it’s important to consider the messaging and branding used on the packaging, ensuring that it is appropriate for the target audience and reflects the company’s values and image. All of our condoms are fully compliant, and safe to use.
In conclusion, condoms are an excellent promotional tool for businesses looking to raise awareness of their brand, products, or services. By offering a practical and useful product that people will actually use, companies can create an ongoing promotional opportunity that reaches a wide audience.